We know there are thousands of brands out there, and standing out is becoming increasingly difficult. That’s why at CASA SIMÓ we use illustration as the main element to help the brands we work with truly differentiate themselves.

For me, the most important thing is to get to know each brand from the inside — to understand its strategy and goals. I like to absorb all the information in order to build a concept around it, and from there, create something tailored exclusively to them and their vision.

I always bring my own perspective as a designer and creative, developing identities that are both functional and beautiful.